Just like fashion, modern web design trends come and go. Some of them come from changes in technology, such as responsive design and now AMP. Others are just from aesthetics like flat design. Whether you decide to follow what is trending should be based on the needs of your users not what some other guy is doing. The thing about trends is they disappear pretty quickly.
All of that being said, what is trending right now in modern web design, which trends will stick around and which ones will be gone next week. Some new design trends will probably stick around for awhile, others probably shouldn’t be used in the first place.
1. Hamburger Menus
Once mobile browsing started overtaking desktop browsing some of the feature transitioned from mobile to desktop design. This makes cleaner and sleeker navigation and since mobile browsing is so popular it is something visitors are already familiar with.
2. Carousels on the Front Page
This is a trend that you should ignore altogether. While carousels do have a purpose they are interesting and they can reduce clutter. The bad outweighs the good, carousels are on websites everywhere and this makes your site look cookie cutter.
The other reason to ditch carousels is they certainly don’t help your SEO efforts. While the whole “above the fold” content thing really doesn’t matter much anymore carousels push your content below the fold. And lastly unless you optimize the hell out of them they slow your site down.
3. Parallax Scrolling
There are more and more sites using parallax scrolling, let’s face it, it is pretty cool looking the way it creates the illusion of depth. It is not without its own issues though and there is some debate as to whether it makes the user experience better or worse. Like carousels, it doesn’t do much for your SEO efforts. It buries a lot of content in graphics leaving less for the search engines to crawl.
What were once modern web design trends eventually became best practices, much like responsive design. A good web designer is always skeptical of what is new and builds web pages with the user in mind.